Sony patent could see games interrupted by compulsory ads

• Though the patent exists it is impossible to say how widely this mode of advertising is likely to be applied.
• The patent's abstract describes the the suspension of "interactive content" in order to display an advertisement, after which interaction resumes.

• The development hints that, in future, in-game advertising may adopt a model much closer to commercial television.

•  The filing suggests that gamers could be warned of an impending advertisement by a warning message, or by slowing down gameplay.
•  During online games, the patent has clauses for the display of the same advertisement to all users simultaneously, and different adverts for one or more players.
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